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  • Did Anthem’s early access week do more harm than good?
    Time: Mar. 4, 2019 From: SCDKey

    If you use these few days from the beginning of the game, you can sell more expensive versions of a game or convince someone to subscribe to a subscription service. Publishers also have a built-in exaggeration engine that allows thousands of online players to post compelling video comments and generate enthusiasm for widespread advertising.


    EA probably expected it to happen to Anthem Origin Key: critical applause, bright videos and electric atmosphere for a whole week. In some cases, functions designed to make games more attractive can have the opposite effect.


    The discussion about Hymn's initial training and the start of the season has become a distraction. It was stored on social networks and thousands of comments openly mocked the diagram. What was intended to be a simple way to convey the value of subscriptions to EA Access and Origin Access Premier has become a critical problem.


    EA suddenly tried to communicate too much. Of course, the network was not just about education. It is designed to sell players a more expensive version of the game or a subscription program.


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