11SeptemberCS: GO lottery controversy leads to new transparency measures for "influences"Time: Sep. 11, 2017 From: SCDKeyLast year, YouTubers Trevor 'TmarTn' Martin and Tom 'ProSyndicate' Cassell were charged with promoting a CS: GO Lotto site without posting their interest (ie being a part of it). Now the Federal Trade Commission has ordered them (and all others) to disclose these links "clearly and visibly" in the future.
"The Commission calls for an end to the allegations and that Martin and Cassell must clearly and visibly reveal all material connections to an endorser or between an endorser and a promoted product or service," the FTC said.
"The proposed agreement, which refers to FTC's fees, prohibits Martin, Cassell and CSGOLotto, Inc. that each endorser is an independent user or an ordinary consumer of a product or service, and the order also requires clear and catchy on unexpected hardware links. "
To coincide with this, the FTC also sent warning letters to 21 social media influences, following a massive mailing of 90 "letters of education" earlier this year. According to the statement, they caution that if an influential "anti-trademark and has a" material link "with the trader, it must be clearly and clearly disclosed, unless the link is already clear in the context of the trader's approval ".
The FTC order follows last year's turmoil, which eventually led Valve to take stronger action against CS: GO game sites. A lawsuit against Valve over CS: The GO game was released in October.